Click read more to learn all about this brilliant piece of sweatshop made footwear Ever since the death of Hush Puppy at the hands of Nike in a no holds barred cage match of doom and laces, Nike has been the undisputed champion of footwear.
Utilizing cheap Singaporean labor, and high profit margins, Nike was invincible. But Invincibility was not enough for Nike, they had to perform the podiatric version of U-U-D-D-L-R-L-R-Start to get more money. They had to expand. Deciding that Golf was the Next Big Thing, they released a line of Golf balls with the huge ad campaign of "Ball go...somewhere?" But realized that golf was a fickle market where the buyers demanded functional equipment. Seeing that they had no idea how to make functional equipment, they used some of their gouging profit margins to invest in an R&D division.
Thus Nike Labs was born. After re-vamping their golf balls and using space age materials instead of recycled shoe laces, the company decided to go "far-er".
They released the "Air Kukini".
Taking notice of the under developed niche market of runners who wanted nothing more than comfort and jungle rot, they kicked off this shoe with a huge ad campaign.
Knowing that if they relied too heavily on just one niche, the shoe would never be a hot seller, they decided to make this sieve like shoe a piece of "multi-function" footwear.
Knowing that eating large amounts of pasta was popular with most runners in search of the elusive carbohydrates (often referred to as "Carbos" or "Methamphetaramen"), they created the Air Cookini feature of the shoe. The additional colander like functionality to this already amazing piece of footwear will certainly guarantee a hit.
Of course the sneaker wearing foot geniuses of Nike Labs paid attention to their footwear history teachers in school, and took a cue from Reeboks' tremendously successful "Pump" line, and siezed the oppurtunity to capture another niche, as well as sell over priced sneaker accessories. They created the Air Coffeeni aspect of the shoe. Cashing in on the desire for a quick pick-me-up by anti-morning runners, this handy little compresser makes espresso an ease and joy!
So where is Nike going in the future?
Sources close to Nike Production (actually an english speaking singaporean sweatshop worker with a few beers in him) has mentioned that Nike may be following the lead
of a few well known manufacturers who teamed up to create an innovative product. The rumor is that your crappy Nike watches may soon be Bluetooth enabled, allowing a seemless network between shoes and watch, for keeping track of important things such as tread wear, road conditions, mileage, time, etc.
But Nike is mum about any such products....
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