Click Read more for full details.. It was the Eighties. Carnaval and Baskin Robbins had a strangle hold on the dessert service industry. A small company created a delightful treat that was low in fat made using yogurt instead of standard ice cream. But how could they contend with the "Big Two"? Balls.

Deciding upon the name "The Countries Best Yogurt" or "TCBY", their very title claimed to be the best in the market. Of course the only real competition was a Vermont Yogurt producer with winter heating problems.

After nearly two decades of unchallenged prosperity, TCBY finally came across its first challenge to their ballsy name.

An obscure family owned frozen yogurt store in Wisconsin realized that they produced what they believed to be the better product. Doing the American thing, they sued TCBY for false advertising and product misrepresentation. TCBY, they claimed, was not "The Countries Best Yogurt".

Such a claim immediatly caught the attention of the Supreme Court, and in March 15th, 2002, a federally funded taste test began.

After weeks of deliberation and taste testing, it was decided that TCBY was indeed not the best frozen yogurt.

The following whirlwind campaign using the new federally decreed name of TCSBY or The Countries Second Best Yogurt forced a stock price plunge, and shook long time customers faith.

Unable to find The Countries Best Yogurt (as it was only served in Podunk, Wisconsin) customer loyalty waned and the "Big Two" regained market hold.

In early 2003 several high profile cases of fat ass Americans suing fast food restaurants, and TCSBY saw their chance to rocket back into the limelight.

Follow the suit of industry welter-weight "Subway" and promote their product as low fat. Realizing that this would serve no purpose other than muddying the waters of "Healthy food chains", they decided to kick things up a notch.

They unveiled their new line of toppings: Phen-Phen sprinkles and Ephedrine Wafer Chips


Take that Baskin Robbins X-Men Berry Parfait!

Rumor has it that TCSBY may soon be targeting the untapped eating disorder/weight lifting market with "Ex-Lax Fudge topping".

In other industry news, look out "Jiffy Lube", Ron Jeremy has set his sights on you...